__________PARAGON__________
__________VERLAG__________
 |
Oliver Zöllner (ed.): Reaching Audiences Worldwide. Perspectives of International Broadcasting and Audience Research. (= CIBAR Proceedings, Vol. 1) 2003, 131 Seiten, in englischer Sprache, kostenlos / free of charge ISBN-10: 3-932872-09-6 ISBN-13: 978-3-932872-09-9 VERGRIFFEN / OUT OF STOCK! |
Band 1 der Schriftenreihe "CIBAR Proceedings" dokumentiert Vorträge, die auf den Jahrestagungen der "Conference of International Broadcasters' Audience Research Services" (CIBAR) in Washington,
D.C. (2001) und Stockholm (2002) gehalten wurden. CIBAR ist der Fachverband der Medien- und Publikumsforscher beim Auslandsrundfunk.
(Informationen über Band 2 der Schriftenreihe hier.)
(Informationen über Band 3 der Schriftenreihe hier.)
Aus dem Inhalt:
James S. Morrow: Meeting Marketing and Program Placement Needs for Research: Questionnaire Review
Colin M Wilding: How Do Surveys Deal with Multiple Forms of Access?
Mark Rhodes: Multi-Media Measurement. Measuring a Broadcaster's Total Impact
Stephen Hegarty/Haleh Vaziri: Reaching Difficult to Access Populations. Audience Research, for Whom, How, and Why?
Graham Mytton: Nigeria - a 'Do It Yourself' Case Study. Evaluation of the Radio Programme 'Hannu Daya'
R. Eugene Parta: How Our Listeners See Us. The Evolving Image and Position of Radio Free Europe/Radio Liberty from the Cold War to the present
David G. Gibson: Crises Past: InterMedia's Experience in Supplying Research Quickly When It Counts
Haleh Vaziri: Reflections on Media Research in Muslim Societies After 9/11: Sense and Sensibilities
Graham Mytton: ...But Don't Overlook Shortwave
... und weitere Beiträge.
(Informationen über Band 2 der Schriftenreihe hier.)
(Informationen über Band 3 der Schriftenreihe hier.)
Aus dem Inhalt:
James S. Morrow: Meeting Marketing and Program Placement Needs for Research: Questionnaire Review
Colin M Wilding: How Do Surveys Deal with Multiple Forms of Access?
Mark Rhodes: Multi-Media Measurement. Measuring a Broadcaster's Total Impact
Stephen Hegarty/Haleh Vaziri: Reaching Difficult to Access Populations. Audience Research, for Whom, How, and Why?
Graham Mytton: Nigeria - a 'Do It Yourself' Case Study. Evaluation of the Radio Programme 'Hannu Daya'
R. Eugene Parta: How Our Listeners See Us. The Evolving Image and Position of Radio Free Europe/Radio Liberty from the Cold War to the present
David G. Gibson: Crises Past: InterMedia's Experience in Supplying Research Quickly When It Counts
Haleh Vaziri: Reflections on Media Research in Muslim Societies After 9/11: Sense and Sensibilities
Graham Mytton: ...But Don't Overlook Shortwave
... und weitere Beiträge.