__________PARAGON__________
__________VERLAG__________
 |
Oliver Zöllner (ed.):
Beyond Borders. Research for International Broadcasting. |
Band 2 der Schriftenreihe "CIBAR Proceedings" enthält erweiterte und aktualisierte Fassungen von Vorträgen, die auf der Jahrestagung der "Conference of International Broadcasters' Audience Research Services" (CIBAR) in Moskau
im Oktober 2003 präsentiert wurden.
(Informationen über Band 1 der Schriftenreihe hier.)
(Informationen über Band 3 der Schriftenreihe hier.)
Über dieses Buch:
The world of broadcasting is in the middle of a time of unprecedented change. New formats, new delivery methods arrive and add to the choices available to viewers and listeners; around the world, the media landscapes develop in widely varying ways depending on regulation, prosperity, culture and consumer preferences. For public service international broadcasters the changing times present great opportunities, but also risks.
The articles contained in this book address some of the most important issues facing broadcasters today: who are you trying to reach? what do audiences want from you? how will people use the new technologies that become available to them? how do you meet the needs of people living in areas of conflict?
The volume covers a broad geographic spectrum and a wide range of approaches to research, reflecting the fact that the changing times and emerging technologies call for constant re-appraisal of the methods used to collect audience information.
Aus dem Inhalt:
R. Eugene Parta: From Adversaries to Colleagues. A Very Brief Historical Overview of Broadcasting to the USSR and Russia from a Western Perspective
Irina Chmovzh/Elena Koneva: Socio-Demographic Profiles of Information Media Audiences in Russia. Results from Moscow and St. Petersburg
Valentina Zlobina: The Voice of Russia's Role in Creating a Single Information Space in the Commonwealth of Independent States. Results of a Mail Survey in Ukraine
Sofia Berezhkova: Voice of Russia Audiences in the Czech Republic, Radio Prague Audiences in Russia. Results of Focus Groups in Moscow and Prague
Sergei Khaikin: Opinion Polls and Focus Groups As a Means to Understanding Local Audiences in Chechnya. Implications for Broadcasters
Mark Rhodes/Carole Chapelier: "Balance-Seekers" and New Information Sources. Media Usage Patterns in the Middle East
Mark Eggerman: Afghanistan: A View From the Ground
Lewis Harper: Beyond 'Hits'. Website Research and Developing Website Evaluation Criteria at Radio Free Asia
Graham Mytton: Digital Radio Mondiale - What Do We Need to Know from Research? And How Do We Prepare for DRM?
... und weitere Beiträge.
(Informationen über Band 1 der Schriftenreihe hier.)
(Informationen über Band 3 der Schriftenreihe hier.)
Über dieses Buch:
The world of broadcasting is in the middle of a time of unprecedented change. New formats, new delivery methods arrive and add to the choices available to viewers and listeners; around the world, the media landscapes develop in widely varying ways depending on regulation, prosperity, culture and consumer preferences. For public service international broadcasters the changing times present great opportunities, but also risks.
The articles contained in this book address some of the most important issues facing broadcasters today: who are you trying to reach? what do audiences want from you? how will people use the new technologies that become available to them? how do you meet the needs of people living in areas of conflict?
The volume covers a broad geographic spectrum and a wide range of approaches to research, reflecting the fact that the changing times and emerging technologies call for constant re-appraisal of the methods used to collect audience information.
Aus dem Inhalt:
R. Eugene Parta: From Adversaries to Colleagues. A Very Brief Historical Overview of Broadcasting to the USSR and Russia from a Western Perspective
Irina Chmovzh/Elena Koneva: Socio-Demographic Profiles of Information Media Audiences in Russia. Results from Moscow and St. Petersburg
Valentina Zlobina: The Voice of Russia's Role in Creating a Single Information Space in the Commonwealth of Independent States. Results of a Mail Survey in Ukraine
Sofia Berezhkova: Voice of Russia Audiences in the Czech Republic, Radio Prague Audiences in Russia. Results of Focus Groups in Moscow and Prague
Sergei Khaikin: Opinion Polls and Focus Groups As a Means to Understanding Local Audiences in Chechnya. Implications for Broadcasters
Mark Rhodes/Carole Chapelier: "Balance-Seekers" and New Information Sources. Media Usage Patterns in the Middle East
Mark Eggerman: Afghanistan: A View From the Ground
Lewis Harper: Beyond 'Hits'. Website Research and Developing Website Evaluation Criteria at Radio Free Asia
Graham Mytton: Digital Radio Mondiale - What Do We Need to Know from Research? And How Do We Prepare for DRM?
... und weitere Beiträge.