__________PARAGON__________ __________VERLAG__________ Oliver Zöllner (ed.): Targeting International Audiences. Current and Future Approaches to International Broadcasting Research. (= CIBAR Proceedings, Vol. 3) 2005, 202 Seiten, in englischer Sprache, kostenlos / free of charge (solange der Vorrat reicht / as stock allows), international charges may apply. ISBN-10: 3-932872-12-6 ISBN-13: 978-3-932872-12-9 Der dritte Band der Schriftenreihe "CIBAR Proceedings" enthält erweiterte und aktuali­sierte Fas­sungen von Vorträgen, die auf der Jahrestagung der "Conference of Inter­national Broad­casters' Audience Research Services" (CIBAR) im November 2004 in London präsentiert wurden. (Informationen über Band 1 der Schriftenreihe hier.) (Informationen über Band 2 der Schriftenreihe hier.) Über dieses Buch: If international broadcasting research only a few years ago was primarily concerned with deriving basic measurements of audience size and behavior for radio broadcasting, it now must function in a multiple media world of radio (using a variety of delivery mechanisms), the Internet, television and cell phones. And if possible, to present findings based on single-source data so that the multi-faceted behavior of individual media consumers can be better understood. Aus dem Inhalt: Graham Mytton: CIBAR’s 20th Annual Conference: Looking Back and Looking Forward Understanding Audiences Alan Booth: From Audit to Insight. Some Remarks on a New Paradigm in Applied Market Research Hugh Hope-Stone: Great Programme, But Did They Learn Anything? Evaluating the Learning Value of Educational Programming R. Eugene Parta: Surveying Travelers From the USSR During the Cold War. Attempting to Understand an Inaccessible Audience Sampling and Fieldwork Issues: Case Studies Mark Eggerman: Questions for Afghanistan? The Impact of Cultural, Social and Educational Factors on Research Matthew Warshaw: Building Face-to-Face Research Capacity. Fieldwork in Iraq and Afghanistan Hugh Barton: Conducting an Audience Survey in Rural Locations. Setting Up Research in Mozambique William Bell: Measuring Audiences for Voice of America Television Programs. Results From a Survey in Kenya Impacts of Technology Graham Mytton: International Radio Continues to Depend on Shortwave. An Evaluation of Its Myths of Decline Colin M Wilding: Shortwave: Facing the Facts. Broadcasters Must Adapt to Audiences' Changing Needs Mark Rhodes: Cell Phone Use and Technology in China. Perspectives for International Broadcasters Online Research Issues Kevin Cowan: Engaging Audiences Through Research. The 'Pulse of Africa': A Continent Speaks James S. Morrow: Internet Performance Measurement. The Broadcasting Board of Governors Approach Kenneth R. Donow: Creating an Internet Effectiveness Index. What Are Appropriate Measurements for Evaluating Transnational Web Sites? ... und weitere Beiträge.